Do you ever notice how some people obsess over things, gossip about others, or recycle old ideas? Why is it that true innovators think differently? Dan Sullivan and Jeffrey Madoff break down the four levels of thinking and explain why thinking about your thinking fuels creativity, collaboration, and breakthroughs. Show Notes: Most people spend their lives fixated on things, people, or others’ ideas, but true innovators think about how they think. People who think about their thinking are looking for other people who are doing the same thing. The highest level of thinking isn’t competitive—it’s collaborative. Two original minds create a third idea neither could alone. Nearly every meaningful innovation stems from that fourth level of thinking, where you examine how and why you think the way you do. Some of the most creative people don’t even realize how they think—they just do.  The moment you care more about stuff than ideas, you’ve lost the game. Like casting a play, the best teams are built when you assign people roles based on their unique strengths, not rigid job descriptions. If your team fears being wrong, they’ll never risk being right. Defensiveness is the enemy of breakthroughs. Corporations reward conformity, but entrepreneurs win by asking, "What if we did the opposite? Resources: Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Thinking About Your Thinking by Dan Sullivan Learn more about Jeffrey Madoff (mailto:https://www.acreativecareer.com/) Dan Sullivan (mailto:https://www.strategiccoach.com/coach/dan-sullivan) and Strategic Coach®