Understanding your customers’ behaviors is not just a key to a seamless end-to-end customer journey, but also a direct path to growth. However, achieving this understanding requires a single source of truth shared by all teams in an organization. Collaboration is the key in today's market, and maximizing every dollar spent means combining product and marketing. It's a truth Mixpanel bakes into its brand DNA. Amy Hsuan, SVP of Global Customer & People Experience at Mixpanel—a powerful real-time analytics platform—joins our hosts Peggy Anne Salz and Ryoma Nelson, Managing Director at ConsultMyApp, to share how the company extracts the most value from its data with an unsiloed approach. She reveals how the brand's internal restructuring evolved its customer-centric capabilities, how Mixpanel employs product-led acquisition to power sustainable growth, and the one small step an organization can take now to make the most out of their data.
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