Brand Equity Pyramid Part I: Brand Salience

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/7e/7f/cf/7e7fcfe6-ea44-bf17-7ae2-a4f9a938e188/mza_4164474423889753285.jpg/600x600bb.jpg

Appendix B

Joel Goodman and Kristin Van Dorn

57 episodes

2 months ago

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

All content for Appendix B is the property of Joel Goodman and Kristin Van Dorn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

Brand Equity Pyramid Part I: Brand Salience

Appendix B

9 minutes

1 year ago

Brand Equity Pyramid Part I: Brand Salience

Does your college or university brand have a base level of recognizeability? How do you even start developing a brand strategy? This is the first in a series on the Brand Equity Pyramid and how to approach brand development in Higher Education. Connect with us on LinkedIn.