The Truth About Landing Pages in Higher Education

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Appendix B

Joel Goodman and Kristin Van Dorn

57 episodes

2 months ago

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

All content for Appendix B is the property of Joel Goodman and Kristin Van Dorn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

The Truth About Landing Pages in Higher Education

Appendix B

10 minutes

2 years ago

The Truth About Landing Pages in Higher Education

Kristin Van Dorn and Joel Goodman believe that Higher Ed Marketers are over-relying on third-party landing pages.
There’s an inherent disconnect between landing pages and the main institutional website, and it negatively affects both user experience and conversion. What can be done?
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