Ramon Rodriguez is joined by Anthony Mittelmark, former PwC Partner and ex-CTO at Fujitsu, to explore how AI is transforming customer journeys and reshaping business strategy in Australia.

With $65 billion in online retail spend in 2025 and up to $19 billion now influenced by AI-led search and curation, this episode uncovers the strategic shifts executives need to make to remain relevant and competitive.

You'll learn how generative AI, AI agents, and intent resolution are disrupting the customer acquisition model, and what practical steps leaders can take to become AI-first and future-proof their business..

IN THIS EPISODE

• AI's impact on Australian online retail and consumer behaviour
• The end of the linear customer journey
• How generative AI is replacing keyword search with curated experiences
• Strategic risks of ignoring AI in brand visibility
• The rise of AI agents and utility-led brand value
• What startups are doing better than incumbents
• Why intent resolution matters in AI-driven markets
• How data enables or limits transformation
• Actionable AI strategies for CEOs and boards

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FREE RESOURCE

Is your business AI-ready? Take the 2-minute AI Readiness Scorecard and get your personalised risk assessment: https://www.appliedaiaustralia.com.au/ai-tools/readiness

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Website: https://www.appliedaiaustralia.com.au

LinkedIn: https://www.linkedin.com/in/ramonrodriguezau/