Combined trends in UA and Monetization with Marc Bearman from oolo

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/bb/b4/f8/bbb4f8ef-be5e-7183-caed-664233bb38b3/mza_4192219365954457476.jpeg/600x600bb.jpg

Apptica Talks

Apptica

20 episodes

9 months ago

Apptica (Ad Intelligence&App Analytics Tool) together with renowned experts brings up hot topics of mobile app market. In each episode we explore relevant insights, trends and current state of the mobile world.

Hosted on Acast. See acast.com/privacy for more information.

All content for Apptica Talks is the property of Apptica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Combined trends in UA and Monetization with Marc Bearman from oolo

Apptica Talks

43 minutes 10 seconds

2 years ago

Combined trends in UA and Monetization with Marc Bearman from oolo

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.

We have chatted about common UA strategies, oversaturation/consolidation of the market + startup pressure in hostile environment, state of the market and privacy pressure, apple side-loading and its potential impact, revenue diversification: move to the middle e.g. hybrid (IAP vs IAA; subscription, freemium model, cross-portfolio model), trends and a broad overview of the industry in 2023.

Key takeaways are available in Apptica’s blog.

---

You can learn more about oolo on the website and get more insights in its blog.

---

*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.