Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González from Admiral Media

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Apptica Talks

Apptica

20 episodes

9 months ago

Apptica (Ad Intelligence&App Analytics Tool) together with renowned experts brings up hot topics of mobile app market. In each episode we explore relevant insights, trends and current state of the mobile world.

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All content for Apptica Talks is the property of Apptica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González from Admiral Media

Apptica Talks

38 minutes 41 seconds

2 years ago

Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González from Admiral Media

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.

In this hot conversation Pablo brought us sun from Thailand along with valuable takeaways. We covered different formats of creatives (banner, interstitial, video, playable, native ad and fake ads), testing of creatives, TikTok as one of the most performing channel: spark ads, winning tactics and challenges; the most significant differences between SKAN 3 and SKAN 4 and trends to follow in 2023.

More insights are available in Apptica’s blog.

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You can learn about Admiral Media on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.