Experimental IAA strategies for games with Giuseppe Martoriello from iion

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Apptica Talks

Apptica

20 episodes

9 months ago

Apptica (Ad Intelligence&App Analytics Tool) together with renowned experts brings up hot topics of mobile app market. In each episode we explore relevant insights, trends and current state of the mobile world.

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All content for Apptica Talks is the property of Apptica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Experimental IAA strategies for games with Giuseppe Martoriello from iion

Apptica Talks

23 minutes 10 seconds

2 years ago

Experimental IAA strategies for games with Giuseppe Martoriello from iion

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.

Find insights into the best-performing ad formats for monetization, different approaches in terms of game genres, new monetization channels: in-game ad (video, audio, banner), integration with brands, securing long-term success with in-game integrations, trends to follow in 2023.

Key takeaways are available in Apptica’s blog.

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You can learn about iion on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.