Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.

During our conversation we have discussed in-app traffic as an exceptional source of advertising, fraud: the main channels, ways of detection, current scope, the due diligence to follow, effectiveness of programmatic buying: AI and ML, emerging trends and technologies in programmatic advertising and mobile industry, and much more.

Key takeaways are available in our blog.

You can learn more about Bidease on the website and get more insights in its blog.

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