UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

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Apptica Talks

Apptica

20 episodes

9 months ago

Apptica (Ad Intelligence&App Analytics Tool) together with renowned experts brings up hot topics of mobile app market. In each episode we explore relevant insights, trends and current state of the mobile world.

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Hosted on Acast. See acast.com/privacy for more information.

UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

Apptica Talks

34 minutes 24 seconds

2 years ago

UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.

Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you could grab a coffee with Alessandro ☕️.

Key insights are available in Apptica’s blog.

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You can learn about Dataseat on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.