How do you build a successful painting business in Nigeria from scratch? In this episode of The Aro Benaiah Show, Aro Benaiah talks with Michael, founder of Content Decoration International, a master painter who turned humble beginnings into an 18-year legacy in the blue-collar and home improvement industry.
Michael shares how he overcame stereotypes about skilled work, built trust through integrity, and mentored his siblings and apprentices into thriving tradespeople. You’ll also learn the business lessons that separate a craftsman from an entrepreneur from managing apprentices and clients to maintaining consistency on job sites.
If you’re passionate about painting, craftsmanship, or entrepreneurship, this story will inspire you to grow your trade, your mindset, and your income.
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