What happens when everything you’ve built comes crashing down?
On this episode of The Aro Benaiah Show, host Aro Benaiah sits down with Eugene Gershman, a hands-on developer who grew his family’s construction business, faced a market collapse head-on, and found new success in real estate development.
Eugene shares honest lessons from scaling too fast, losing projects, and learning what real risk means for blue-collar entrepreneurs. You’ll learn why partnerships matter more than bank loans, how to spot red flags before you build, and why mastering sales and marketing is just as important as swinging a hammer.
He also unpacks his powerful motto: “Don’t sell your land, develop it,” revealing how ordinary property owners can turn real estate into long-term wealth.
If you’re hustling in the trades or dreaming of taking your business to the next level, this episode is packed with practical wisdom and inspiration.
👉 Learn more about Eugene’s work: https://giscompanies.co/development/feasibility-study/
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