Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online before ever setting foot in a physical retail location. This means your website isn't just a digital brochure—it is, more often than not, the first impression a customer has of your entire business. Imagine the busiest day your store has ever had. Now, imagine multiplying the traffic ...
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Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online before ever setting foot in a physical retail location. This means your website isn't just a digital brochure—it is, more often than not, the first impression a customer has of your entire business. Imagine the busiest day your store has ever had. Now, imagine multiplying the traffic ...
Workstand's Paid Google Ads Programs - we have a great team that can help every bike shop sell more!
Around the Workstand
32 minutes
4 months ago
Workstand's Paid Google Ads Programs - we have a great team that can help every bike shop sell more!
Mark is joined this week by Matt Viara, leader of the Workstand paid Google ads team. What are paid ads? How do we help bike shops participate in paid Google programs? What are the costs and benefits? We talk about all of that! We give a high-level overview of our paid ads programs and touch on the 4 offerings that we’ll discuss in detail during the episode. Why Local and Full Service?What is product vs awareness?Why do we differentiate in that way?With that groundwork in place, we’ll move to...
Around the Workstand
Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online before ever setting foot in a physical retail location. This means your website isn't just a digital brochure—it is, more often than not, the first impression a customer has of your entire business. Imagine the busiest day your store has ever had. Now, imagine multiplying the traffic ...
