One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
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One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
Episode 241: Counting vs. Accounting - How to Recognize Fundraising Activity and Follow Finance Rules
Around with Randall
25 minutes 48 seconds
3 months ago
Episode 241: Counting vs. Accounting - How to Recognize Fundraising Activity and Follow Finance Rules
For decades, annual reports were the gold standard of nonprofit transparency—but today’s donors want more. They expect real-time updates, emotional stories, and a visible impact that doesn’t wait 12 months. Whether through dashboards, video messages, or live virtual briefings, organizations that communicate continuously build deeper trust and engagement. The future of donor communication isn’t static—it’s dynamic, personal, and ongoing.
Around with Randall
One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
