One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
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One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
Episode 248: How to Effectively Use Texting to Build the Relationship
Around with Randall
24 minutes 45 seconds
1 month ago
Episode 248: How to Effectively Use Texting to Build the Relationship
Once seen as an invasion of privacy, texting is now one of the most effective tools for donor engagement. With open rates as high as 98%, texts dramatically outperform email and can strengthen relationships when used thoughtfully for outreach, stewardship, and even giving. The key is to keep messages short, timely, and personal—never spammy. When done well, texting becomes another arrow in the quiver of fundraising, deepening impact and building authentic connections in a digital-first world.
Around with Randall
One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
