One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
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One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
Episode 251: How to Communicate the Need for Operational Support through Unrestricted Giving
Around with Randall
28 minutes 39 seconds
1 month ago
Episode 251: How to Communicate the Need for Operational Support through Unrestricted Giving
Nonprofits often face a silent crisis: they can’t fund the very infrastructure that keeps their mission alive. While donors love to support visible programs, few realize that unrestricted gifts – the ones that cover salaries, compliance, and basic operations – are what make real impact possible. When organizations underfund their “overhead,” they enter a starvation cycle that weakens long-term sustainability. By reframing unrestricted giving as mission fuel, nonprofits can help donors see that trust, not just passion, drives meaningful change. Restricted gifts show commitment. Unrestricted gifts show belief in leadership.
Around with Randall
One-time stories inspire emotion; longitudinal stories build transformation. The most successful fundraisers don’t just tell what happened, they connect the dots over time, showing progress, growth, and real impact. When donors see themselves within the story—woven into its chapters—they move from giving out of urgency to giving out of identity. Storytelling isn’t about communication; it is communication. And when done longitudinally, it becomes the foundation for trust, loyalty, and transformational giving.
