The show introduces to the Africa Business Radio platform the topic of the ‘creative economy’. In particular, its relevance to Africa’s economic and development agenda. The show explores the potential of the creative industry to provide new opportunities for developing countries, more importantly, the African continent.
Educational Outcomes:
•An understanding of the concept of the creative economy.
•Explore how art and business are connected
•Exploring the ‘state’ of the creative economy in Africa today.
Studio Guests: Professor Mandivamba Rukuni
On our show, today we want to talk more about the concept of the creative economy. The concept was 1st introduced by the UNCTAD in 2016. It is defined as the interface between creativity, culture, economics and technology – as expressed in the ability to create and circulate intellectual capital, has the potential to generate income, jobs and exports while at the same time promoting social inclusion, cultural diversity and human development.
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