#11 Alex Kopilow | Content That Converts: How Sports Teams Are Monetising Social Media

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Art of the Game

Sport Design Australia

13 episodes

1 week ago

Art of the Game aims to explore the intersection of the sports and creative industries, and unpack how content is being used as a driving force behind some of the world's most successful sporting organisations, brands and athletes. Whether you're a sports fanatic, a design enthusiast, or just curious about the creative forces behind the world's biggest sports brands, this podcast is for you. Join us as we explore the art of the game and uncover the stories behind some of the most iconic content creations in sports history. Join Reece Carter & Cassandra Wilkins, have a listen and subscribe!

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#11 Alex Kopilow | Content That Converts: How Sports Teams Are Monetising Social Media

Art of the Game

52 minutes 56 seconds

1 year ago

#11 Alex Kopilow | Content That Converts: How Sports Teams Are Monetising Social Media

In this episode of Art of the Game, we sit down with a sponsorship genius who is revolutionising the way the sports world views and manages sponsored social content. We dive into the key organisational structures needed to streamline workflows for effective sponsored content, spotlight the most innovative teams and leagues leading the charge, and explore strategies to maximise revenue and secure buy-in across the entire business. Join us for a truly insightful conversation with one of the best in the business as we uncover the secrets to mastering sponsored content in sports.