In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees.
About Michelle Golden
Michelle Golden is a Partner and Growth Strategist at
KCoe Isom, an Accounting 100 firm. Her responsibilities include value creation and pricing strategy.
Michelle has been recognized as one of the 100 Most Influential People in accounting. She is a Senior Fellow at the
VeraSage Institute and the author of
Social Media Strategies for Professionals.
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E
mgolden@kcoe.com (Email)
