The Ash Said It Show gets an exclusive featuring Matt Janz, a key leader at Deep Roots Harvest. This conversation offers a high-level, strategic deep dive into how to build a dominant, trusted, and compliant Cannabis Brand in a hyper-regulated environment.
Matt Janz provides an unparalleled look at how Deep Roots Harvest translates its 'Farm to Body' commitment—the transparency of seed-to-sale vertical integration—into compelling Marketing Content that effectively bypasses competitors focused solely on price.
The conversation reveals top creative strategies used to navigate Nevada's notoriously strict cannabis advertising regulations (including the rigid 71.6% minimum adult audience rule) to deliver high-impact marketing and build genuine community.
Janz further dissects the dynamics of the segmented market, detailing how they leverage sales data and consumer behavior insights (e.g., the success of Helix Twist Edibles) to prioritize marketing spend across their diverse product categories. The discussion also addresses the critical task of ensuring their Digital Marketing Journey seamlessly aligns with the Physical Dispensary Experience across their six Nevada locations to drive tangible foot traffic conversion.
Finally, Janz tackles the critical challenge of maintaining the brand's unique 'Nevada roots' and local focus during the transition following their acquisition by a large Multi-State Operator (MSO), offering a blueprint for avoiding brand dilution during expansion into new regional markets.
Web:
https://www.deeprootsharvest.c... About the brand: Deep Roots Harvest is a leading vertically integrated cannabis operation headquartered in Nevada. Our mission is built on the "Farm to Body" philosophy, ensuring unmatched quality control and transparency throughout every stage, from cultivation to the final product. We offer a diverse portfolio of premium cannabis products, including award-winning Helix Twist Edibles, potent Concentrates, and high-quality Flower. With six strategically located Nevada dispensaries, Deep Roots is dedicated to setting the industry standard for compliance, consumer trust, and exceptional in-store experience. We are committed to fostering community connection while driving innovation in the Nevada cannabis market.
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