Ash Brown is an American producer, blogger, speaker, and media personality known for her exclusive interviews that spotlight inspiring brands and individuals. Through her various platforms, including her blog and radio show, she shares heartwarming stories and impactful conversations.
To stay up-to-date with Ash's latest interviews and content, visit her website at www.Ashsaidit.com
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Ash Brown is an American producer, blogger, speaker, and media personality known for her exclusive interviews that spotlight inspiring brands and individuals. Through her various platforms, including her blog and radio show, she shares heartwarming stories and impactful conversations.
To stay up-to-date with Ash's latest interviews and content, visit her website at www.Ashsaidit.com
Episode 2152: Mocean on Beverage Innovation & Adult-First Energy
Ash Said It® Show
15 minutes
5 days ago
Episode 2152: Mocean on Beverage Innovation & Adult-First Energy
As we enter 2026, the global beverage industry is undergoing a seismic shift. Consumer demand has moved beyond simple hydration toward functional benefits, mindful consumption, and flavor sophistication.
Tony Vieira, Founder of Mocean, is leading the conversation on how brands must pivot to meet these changing expectations. Vieira is available to provide expert commentary on:
* The Rise of Beverage Alternatives: Why "sober-curious" culture is no longer a niche market but a primary driver in product development.
* Adult-Centric Formulation: Moving away from the high-sugar, neon-colored energy drinks of the past toward sophisticated, performance-based ingredients.
* The Moderation Movement: How shifting consumer habits around alcohol and caffeine are creating a new "Middle Ground" in the beverage aisle.
* Flavor Profiles for the Mature Palate: Why modern consumers are trading artificial sweetness for complex, botanical, and fruit-forward profiles like White Peach and Strawberry Guava.
Designing for the "Real World": Energy with Intent While the traditional energy drink market has long focused on extreme sports and gaming, Mocean has identified a significant white space: the high-achieving adult.
"Our drinks are designed for people with real jobs, real responsibilities, and real goals," says Vieira. "We aren’t just selling energy; we’re selling the ability to stay sharp and balanced throughout a demanding day without the crash associated with legacy brands."
Starting the New Year with Purpose As millions of consumers participate in "Dry January" and set wellness-focused New Year’s resolutions, the demand for "better-for-you" alternatives is at an all-time high. Mocean provides a bridge for those looking to maintain their social rituals and energy levels without compromising their health goals.
🔆Web: drinkMocean.energy
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Ash Brown is an American producer, blogger, speaker, and media personality known for her exclusive interviews that spotlight inspiring brands and individuals. Through her various platforms, including her blog and radio show, she shares heartwarming stories and impactful conversations.
To stay up-to-date with Ash's latest interviews and content, visit her website at www.Ashsaidit.com
