In this episode, we dive into the world of Kuzu, a brand that started with a focus on self-expression and offer a product line of socks, tees, and bucket hats. Join us as we interview Laura Pezza and our very own Regina, the founders of Kuzu, and discover the story behind their journey of empowering individuals to showcase their unique styles and personalities. We explore the inspiration behind their embroidered patches, the customer feedback that led to product diversification, and their commitment to providing a holistic self-expression experience. Tune in to gain insights into the preparation required for online sales, including photography, setting up a website, and making packaging decisions.  Episode Highlights: -The initial intention: How Kuzu started with patterned leggings and discovered the power of embroidered patches for self-expression. -The funny story of how Regina and Laura landed on the name 'Kuzu' and the journey and setbacks when it comes to choosing the brand name. -Customer feedback and the popularity of socks, T-shirts, and bucket hats: Understanding the market demands and expanding the product line. -Inspiration from successful brands: How Kuzu drew inspiration from brands like Casetify to offer a comprehensive range of products for year-round sales. -Transitioning from a market booth to online sales: The preparation involved, including photography, website setup, and packaging decisions.