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Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online
asiCast 188: Seeking consensus – the road to cross-media measurement
asiCast
28 minutes 53 seconds
7 months ago
asiCast 188: Seeking consensus – the road to cross-media measurement
Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held… Read more
asiCast
Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online
