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Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online
asiCast 192: Measuring YouTube – towards a media measurement loop?
asiCast
28 minutes 8 seconds
1 month ago
asiCast 192: Measuring YouTube – towards a media measurement loop?
In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has… Read more
asiCast
Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online
