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Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online
asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters
asiCast
34 minutes 2 seconds
4 weeks ago
asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters
YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many… Read more
asiCast
Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online
