Welcome to the Master The NEC Podcast, where we go beyond code to talk business, professionalism, and mindset for electricians who want to master more than just conductors.

I’m Paul Abernathy, The Electrical Guru, and today we’re talking about something that stops more electricians from succeeding than competition ever could — pricing fear.

You’ve heard it before: ‘They’re cheaper than you!’ … or ‘I can get my brother-in-law to do it for half.’

But the real problem isn’t your price — it’s your confidence.

Today, I’m going to show you how to charge what you’re worth, how to sell your value instead of defending your rate, and how to walk into every quote knowing you’re the professional — not the discount store.


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