Let’s be real, strategy without stories is just a dusty document no one reads. If you want your members to care, connect, and actually show up, you need to tell the right stories.

In this episode, we sit down with Brendon Moo, Head of Strategic Engagement and Communications at National Association of Testing Authorities (NATA), to unpack how storytelling can flip your strategy from invisible to impactful.

We talk about:

• Why most association strategies fall flat (and how stories bring them to life).
• The types of stories that actually move members to act.
• Real-world examples of storytelling that built visibility and trust.
• Common mistakes associations make when they “do storytelling.”
• How to start telling better stories tomorrow — even if you don’t have a big budget or a full marketing team.
  

Brendon’s passion for engagement is contagious, and by the end of this episode you’ll see why the future of strategy isn’t in another plan, it’s in the stories you choose to tell.

We love keeping these conversations going beyond the podcast. If this episode resonated, connect with Brendon on LinkedIn and share your thoughts.