In this special episode of Association Rockstars, host Lowell Aplebaum sit down with leaders from Association Latinos, the dynamic grassroots community elevating Latino leadership and inclusion across the association industry. Board members Josie Hernández, Carlos Cardona, Diana Dumitru, and Jay Carino share how a single conversation during Hispanic Heritage Month sparked a national movement. They discuss the lessons learned from launching a volunteer-driven 501(c)(3), what it takes to coord...
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In this special episode of Association Rockstars, host Lowell Aplebaum sit down with leaders from Association Latinos, the dynamic grassroots community elevating Latino leadership and inclusion across the association industry. Board members Josie Hernández, Carlos Cardona, Diana Dumitru, and Jay Carino share how a single conversation during Hispanic Heritage Month sparked a national movement. They discuss the lessons learned from launching a volunteer-driven 501(c)(3), what it takes to coord...
This real case study shows how a small-staff association moved from intuitive guessing to intentional, member-first communications. On Association Rockstars, Julia Miller, Director of Communications at the Minnesota Credit Union Network (MnCUN), shares the stages her team used to simplify work, scale back low-ROI channels, and raise engagement. Amy Hager adds a brief perspective from a communications audit—using data and buying patterns to guide strategy, email cadence, and event promotion ti...
Association Rockstars
In this special episode of Association Rockstars, host Lowell Aplebaum sit down with leaders from Association Latinos, the dynamic grassroots community elevating Latino leadership and inclusion across the association industry. Board members Josie Hernández, Carlos Cardona, Diana Dumitru, and Jay Carino share how a single conversation during Hispanic Heritage Month sparked a national movement. They discuss the lessons learned from launching a volunteer-driven 501(c)(3), what it takes to coord...
