In this episode of No Stupid Questions, Rhea Cartwright is joined by Estée Lalonde - content creator turned entrepreneur and founder of the wellness brand MIRROR WATER. Estée shares the highs and lows of her journey, from the early days of YouTube to navigating the realities of fundraising, profitability, and brand identity.
She opens up about the evolution of content creation, the challenges of leadership, and why self-worth and support systems are essential when building both a business and a life in the public eye. This is a conversation about entrepreneurship, creativity, and personal growth - told with Estée’s trademark honesty.
What you’ll learn:
The realities of transitioning from content creator to founder
Why brand building requires both vulnerability and structure
Insights into funding, profitability, and the business of beauty
How leadership and self-worth evolve in the creator economy
The importance of downtime, routines, and collaboration for creative health
Connect with Estée Lalonde and MIRROR WATER:
- Instagram: @esteelalonde
- Website: www.mirrorwater.earth
Follow Rhea on Instagram: @its_rhea