Join Scott Norton, a creative entrepreneur behind Sir Kensington’s condiments, as he converses with world-class creatives who have achieved commercial success and lived to tell the tale. At Large explores the many ways the creatives that have shaped our modern world navigate business and use commerce to scale their craft.
Join Scott Norton, a creative entrepreneur behind Sir Kensington’s condiments, as he converses with world-class creatives who have achieved commercial success and lived to tell the tale. At Large explores the many ways the creatives that have shaped our modern world navigate business and use commerce to scale their craft.
My guest today is Nick Guillen, co-founder of Truff, the brand that dared to ask: what if hot sauce had swag?What started as an Instagram handle became a culinary empire, it's sold at nearly every major grocery store, served at Starbucks, and backed by Kim Kardashian’s investment firm. But behind the viral moments and celebrity co-signs is something deeper: a commitment to craft that borders on obsession.
In this episode, we'll hear how Nick and his co-founder didn't just build a brand, they've architected a vibe, pulling inspiration from the worlds of streetwear, luxury fashion, and internet culture to bottle something that felt improbably both exclusive and accessible. And of course, you'll get a premier on truffles.
Please enjoy my conversation with the meticulous, magnetic, and mildly spicy Nick Guillen.
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