In this episode, Chef Jozef Youssef speaks to Gustav Kuhn about the psychology behind the magic of dining and experiences. Gustav Kuhn is a Reader at Goldsmiths University of London, and director of the MAGIC-Lab (Mind Attention & General Illusory Cognition). He is one of the pioneering researchers in the Science of Magic and he is one of the founding members and president of the Science of Magic Association. At the studio with Kitchen Theory is a video podcast where we chat about the latest in innovation, science and creativity within the world of gastronomy, with innovative, scientific and creative guests. Subscribe to the monthly Gastronomy Bulletin: http://eepurl.com/01_HP Subscribe to the podcast: https://www.youtube.com/channel/UCLKJ... Add us on: Instagram: https://www.instagram.com/kitchentheory/ Facebook: https://www.facebook.com/KitchenTheory/ Twitter: https://twitter.com/KitchenTheory LinkedIn: https://www.linkedin.com/company/kitc... Experience our ten-course immersive Chef's Table: https://www.kitchen-theory.com/the-ch... Jozef's Social Media: Instagram: https://www.instagram.com/jozef_youssef/ Twitter: https://twitter.com/Jozef_Youssef Gustav's Social Media: Twitter: https://twitter.com/gustavkuhn/ Website: https://www.magicresearchlab.com/