In this conversation, Hilary Evans-Newton, CEO of Alzheimer's Research UK, shares her journey in the third sector, balancing leadership with motherhood, and the challenges faced in dementia research. She discusses the importance of lived experiences in shaping her mission, the recent advancements in Alzheimer's treatments, and the need for timely diagnoses. Hilary emphasizes the collaborative efforts required to accelerate progress in dementia care and the significance of the Dementia Unseen campaign. She reflects on her decade of leadership, the lessons learned, and her vision for the future of Alzheimer's research.