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Atypica Insight Radio
atypica.AI
63 episodes
5 days ago
In an age of information overload, atypica.AI makes research reports something you can not only read, but listen to. We turn traditional market research into an insightful audio journey you can enjoy anytime and anywhere. Each episode brings fresh ideas and perspectives to help you hear the consumers, and understand the market. 💡 And if you'd like, you can also create your own research reports and podcasts with atypica.AI. We can't wait to hear your voice too.
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Management
Technology,
Business
RSS
All content for Atypica Insight Radio is the property of atypica.AI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In an age of information overload, atypica.AI makes research reports something you can not only read, but listen to. We turn traditional market research into an insightful audio journey you can enjoy anytime and anywhere. Each episode brings fresh ideas and perspectives to help you hear the consumers, and understand the market. 💡 And if you'd like, you can also create your own research reports and podcasts with atypica.AI. We can't wait to hear your voice too.
Show more...
Management
Technology,
Business
https://atypica.musecdn1.com/artifacts/report/LuJzaRNQu2JQcG2y/cover
Dance with AI: The 80/20 Rule for Marketers
Atypica Insight Radio
8 minutes 55 seconds
1 week ago
Dance with AI: The 80/20 Rule for Marketers
You're scrolling LinkedIn and another post screams "Gemini 3 = game-changer." Panic or opportunity? After interviewing nine marketers—from junior specialists to CMOs—about real Gemini 3 use cases, this episode reveals a simple truth: AI won't replace marketers, but marketers who ignore how to work with AI will be replaced by those who can. Listen to the end to learn the practical 80/20 rule that separates career risk from career acceleration, plus a step-by-step roadmap you can start using this week.

🎯 Key Insights You'll Gain
- 🤖 The real threat: Why mid-level marketers who assume experience alone protects them are most at risk, not junior staff doing routine tasks
- 🔍 Gemini 3’s edge: How native access to Google’s ecosystem (GA4, Ads, trends) can end data fragmentation and surface actionable, natural-language insights
- ⚖️ The 80/20 AI rule: Let AI handle ~80% (data aggregation, first drafts, A/B setups); humans keep the critical 20% (strategy, brand voice, judgment, empathy)
- 🧭 Practical roadmap: Jobs-to-be-Done audit, prompt engineering basics, brand guardrails, and starting small with pilot projects to scale safely
- 🧩 Real-world wins: Case studies showing up to 80% lifts in CTR and 50% faster time-to-investment when teams pair Gemini 3 with strong human oversight
- 🎭 What becomes more valuable: Strategic thinking, creative direction, ethical oversight, relationship building, and “AI orchestration” (conducting AI like an orchestra)

Who should listen
- Content writers, campaign managers, analysts, and CMOs who want clear actions to leverage Gemini 3 today
- Marketers worried about job security who want a practical, non-hype playbook
- Teams seeking to reduce busywork and shift time toward strategy and brand-building

Quick action steps from the episode
- Identify one repetitive task you can hand to AI this week (report pulls, initial copy drafts, A/B test setups)
- Improve prompts with context, persona, desired format, and goals—prompt engineering is a high-leverage skill
- Create brand guardrails for AI outputs and set quality-control checkpoints
- Start with low-risk pilots, measure both efficiency gains and quality impact, then scale

Why this matters now
Gemini 3 isn’t just another tool—it’s an integrative layer that unifies data and speeds execution. The window to learn AI orchestration while it’s still an advantage is closing. Act now to shift from doing more tasks to directing strategic outcomes.

Tune in to learn the exact questions to ask your team, the examples that proved the 80/20 rule, and how to start using Gemini 3 as your research assistant this week.

🔗 View the full research and explore deeper insights
Atypica Insight Radio
In an age of information overload, atypica.AI makes research reports something you can not only read, but listen to. We turn traditional market research into an insightful audio journey you can enjoy anytime and anywhere. Each episode brings fresh ideas and perspectives to help you hear the consumers, and understand the market. 💡 And if you'd like, you can also create your own research reports and podcasts with atypica.AI. We can't wait to hear your voice too.