Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
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Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
How to Stop Falling for Fake Cyber Threat Exposure Management (CTEM) Claims
Audience 1st
43 minutes
3 weeks ago
How to Stop Falling for Fake Cyber Threat Exposure Management (CTEM) Claims
Every vendor in exposure management now says they do CTEM. Nick Lanta's response: "You don't even know what you're talking about."
This episode with Nick Lantuh (CyberProof) and Amy Chaney (Citibank) breaks down how a methodology became a meaningless marketing term and how buyers can fight back.
The reality check:
CTEM requires connecting vuln scanning, endpoint, SIEM, cloud, email, network—not just one of them
Adding CAASM or external attack surface management doesn't make you a CTEM vendor
Most organizations doing "CTEM" are actually using spreadsheets and manual threat intel fusion
Why services-led beats platform-first (60x revenue growth proved it)
The disingenuity problem: vendors spray the term, buyers have to unpack it
Amy's evaluated these claims at the world's largest banks. Nick built the solution that actually connects the pieces. Together, they arm you with the filter.
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
