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🎙️ Welcome to Episode #11 of MACMA's “Audience Architect”!
In this episode, host Mike Bennett sits down with Tahnee Perry, a seasoned marketing and brand strategist with over 20 years of experience across SaaS, retail, research, and travel industries. Tahnee is the visionary behind 'Zero to Unicorn,' the #1 AI and marketing newsletter, known for her innovative strategies and exceptional team-building skills.
We explore the concept of 'Zero Click Search'—where users get their answers directly from the search results page without clicking through to a website. Tahnee breaks down the different forms zero click search can take, such as featured snippets, knowledge panels, rich answers, and carousels, and explains why this trend is significant for publishers and content marketers.
Learn about the potential impacts of zero click search, including loss of traffic and revenue, and discover strategies to optimize your content to drive traffic despite this trend. Tahnee shares tips on focusing on long-tail keywords, improving page experience, leveraging multimedia, and the ongoing importance of EEAT—Expertise, Experience, Authority, and Trustworthiness. Plus, we discuss alternative methods to mitigate the effects of zero click search.
Join us for an engaging discussion packed with valuable insights and practical tips for navigating the ever-evolving media and publishing landscape.
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Tune in for expert insights and stay ahead in the ever-evolving media landscape!
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