In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry. LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process. Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them. 🔥 Topics Covered: Why your content is g...
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In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry. LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process. Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them. 🔥 Topics Covered: Why your content is g...
Monetizing the Inbox: Jesse Watkins on Newsletter Sponsorships & Growth
Audience Bridge [Insights]
47 minutes
2 months ago
Monetizing the Inbox: Jesse Watkins on Newsletter Sponsorships & Growth
In this episode of Audience Bridge Insights, I sat down with Jesse Watkins, founder of Who Sponsors Stuff and co-creator of The Newsletter Conference, to unpack the real mechanics of newsletter monetization. We cover: ✅ Why sponsorships aren’t plug-and-play revenue ✅ The importance of aligning sponsors with your brand’s voice ✅ Why flat-fee pricing often beats CPM models ✅ Direct sales vs. ad networks — and which wins long term ✅ How to scale once your ad inventory is full Whether you’re j...
Audience Bridge [Insights]
In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry. LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process. Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them. 🔥 Topics Covered: Why your content is g...
