A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
All content for Audience Connection is the property of Casual and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
The Science of Resonance: Cracking the Creative Code with Dr Christopher Demetrakos
Audience Connection
1 hour 19 minutes
1 month ago
The Science of Resonance: Cracking the Creative Code with Dr Christopher Demetrakos
Oliver Atkinson sits down with neuroscientist and ad veteran Christopher Demetrakos to unpack “Gen 3” marketing, how aligning creative to cognitive traits sparks dopamine, cuts through the brain’s ad-blocker, and drives action, not just likes.
Chris breaks down why 95–99% of decisions happen non-consciously and how the brain’s natural ad-blocker (the reticular activating system) bins generic ads while trait-tuned cues slip through.
He also shared the case study that lifted revenue 56% in three months with one tiny framing change that did most of the work; you’ll find out which and why. He also reveals how a quirky soda spot beat a celebrity-crammed Alexa ad on immersion and action, and the simple category marker that made the difference.
With attention shrinking, and budgets under scrutiny, every wasted impression is expensive. Marketers, creatives, and leaders will learn how targeting cognitive traits lifts the actions that matter, clicks, sign-ups, and sales, by pairing the right cues with the right minds and measuring immersion to prove it.
Follow The Audience Connection Podcast:
Website: casualfilms.com
Instagram: @casualglobal
LinkedIn: Casual Films International
BlueSky: @casualglobal.bsky.social
Subscribe now and join the conversation about creating content that truly resonates.
Audience Connection
A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
