A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
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A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
Why This Simple Shift Hooks Any Audience with Phill Agnew | Part 1
Audience Connection
47 minutes
2 months ago
Why This Simple Shift Hooks Any Audience with Phill Agnew | Part 1
In this two-part episode, Oliver Atkinson is joined by behavioral-science storyteller Phill Agnew, host of UK's #1 marketing podcast, Nudge Podcast, to show how psychology-laced narratives can supercharge your pitch and keep audiences glued.
Agnew proves the power of costly signaling with his now-legendary 60-kilometre trek, blisters and all, to keynote a conference, instantly elevating his message’s worth . He dissects the Labor Illusion, revealing why simply showing your “work in progress” makes content feel premium , and shares the one-word subject-line tweak (“this”) that lifted email opens 40 percent in client tests .
A detour to Starbucks shows how banning baristas from speed-pouring four lattes at once actually boosted sales by signalling craft . Layer in the Pratfall Effect, strategically flaunting a small flaw to appear more human, and you’ve got a playbook of grab-and-go hooks for subjects, thumbnails, and video intros.
With feeds blasting hundreds of messages a day, these evidence-backed nudges give marketers, creatives, founders, and team leaders a low-cost lever for dramatic, measurable engagement gains.
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Subscribe now and join the conversation about creating content that truly resonates.
Audience Connection
A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
