■Story.

The thick-soled shoe controversy / When did they become popular in Japan / Boston Marathon in 2017 / Suguru Osako finished 3rd / Wearing NIKE thick-soled shoes / The following year Toyo University also started wearing them and achieved good results / Gradually changing from asics and mizuno to NIKE / In 2021, NIKE will have 95% share in Hakone Ekiden NIKE's share will fall below 50% in 2024 / asics and adidas will recover / asics will launch two types of thick-soled shoes in 2021 / Shoe manufacturers are training athletes nowadays / PUMA, NIKE and adidas will invite athletes / What will be the share rate after next year / Uniforms will also have Logos on uniforms / mizuno will be the largest manufacturer in 2024 / may be replaced by a foreign manufacturer in a few years / sponsor's logo on the right chest / the ban will be lifted in 2021 / "Kinuta Dental" will be a hot topic in Hakone in 2024 / has a store in Hachioji, Tokyo / about 250 ads in total / Dr. Kinuta, the director, was featured in "Markezine". / The Hakone Ekiden may be beyond the category of student sports

■Thesis

https://www.u-tokai.ac.jp/uploads/sites/18/2021/04/ed8eece2a68fd7ba536bed45ac1ece7b.pdf