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AudioPost
Loyel Media
9 episodes
4 months ago
Media marketing know-how, in about 10 minutes, so even if you’re short on time—you can amp up your game. Welcome to AudioPost, the media marketing podcast that’ll help you promote and grow your business like a pro. Get bite-sized business marketing tips + insights when you want it. We’ll talk strategy, tech, and the media platforms that make it all go. Each episode includes links to BONUS content you can use to align your marketing with your boldest business goals. Put the power of media to work for your business. AudioPost is written and produced by Loyel Media.
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Marketing
Business,
Entrepreneurship
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All content for AudioPost is the property of Loyel Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Media marketing know-how, in about 10 minutes, so even if you’re short on time—you can amp up your game. Welcome to AudioPost, the media marketing podcast that’ll help you promote and grow your business like a pro. Get bite-sized business marketing tips + insights when you want it. We’ll talk strategy, tech, and the media platforms that make it all go. Each episode includes links to BONUS content you can use to align your marketing with your boldest business goals. Put the power of media to work for your business. AudioPost is written and produced by Loyel Media.
Show more...
Marketing
Business,
Entrepreneurship
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Principles of Human Behavior in Advertising
AudioPost
10 minutes
2 years ago
Principles of Human Behavior in Advertising

Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind.

The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything that stands out, heightens our emotions, or catches us off guard—ingrained behaviors that came about many thousands of years ago to help our ancestors survive.  

Insights into human behavior help us understand what drives consumer decisions, why we respond the way we do, and how to make the most of the time businesses have with their prospective customers. 

We'll focus on proven principles of human behavior which can step up your advertising's impact and, ultimately, the success of your marketing campaigns.


In this episode we'll cover:

  • 3 Behavioral Science Principles that Make Your Advertising Far More Effective
  • The Von Restorff Effect 
  • How to Put these Scientific Principles into Practice 

This is AudioPost Episode 7: Principles of Human Behavior in Advertising 

 

Full-text edition here: https://loyelmedia.com/make-ads-irresistible-with-these-science-based-hacks/


AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. 

Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review. 


AudioPost
Media marketing know-how, in about 10 minutes, so even if you’re short on time—you can amp up your game. Welcome to AudioPost, the media marketing podcast that’ll help you promote and grow your business like a pro. Get bite-sized business marketing tips + insights when you want it. We’ll talk strategy, tech, and the media platforms that make it all go. Each episode includes links to BONUS content you can use to align your marketing with your boldest business goals. Put the power of media to work for your business. AudioPost is written and produced by Loyel Media.