Not all lead magnets are created equal—and the best ones don’t just collect emails… they create conversations. Join Kalli Fedusenko, Advisor Marketing, Speaker and Craig Clark, Chief Growth Officer at Nitrogen, for a deep dive into how interactive lead magnets are helping financial advisors drive more qualified leads and close more business.

From quizzes to calculators to real-time risk assessments, you’ll learn how to turn your lead gen tools into actual sales enablement strategies.

➡️ How Nitrogen evolved from a risk tool to a sales engine

➡️ Why interactivity boosts conversions and trust

➡️ What to do with the data once a lead is captured

➡️ How advisors can build their own tools to drive results

✨ Brought to you by the Financial Planning Association (FPA)