Why do we find ourselves endlessly scrolling, checking notifications, and opening apps without realizing it? In Hooked: How to Build Habit-Forming Products, Nir Eyal presents one groundbreaking idea: successful products leverage habit loops that influence behavior almost invisibly. This episode focuses on understanding that loop — trigger, action, variable reward, investment — and how it shapes modern life.
We explore how technology designers exploit psychology to create engagement and why awareness of these mechanisms is critical for regaining control over attention and time. By grasping this single concept, listeners can protect themselves from manipulation and make intentional choices about tech use.
During the 5–6 minute episode, listeners will learn:
How the hook model explains the addictive nature of apps, social media, and digital platforms.
Why understanding triggers and variable rewards allows you to reclaim focus and productivity.
Practical steps to break unhelpful habits and design positive habit loops for personal growth.
How this insight impacts both business leaders designing products and individuals navigating modern digital life.
Perfect for tech users, entrepreneurs, behavioral psychology enthusiasts, and anyone seeking balance in the digital age. By the end, you’ll understand the invisible forces at work and feel empowered to use technology intentionally rather than being used by it.
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