In this special episode of the Australian Business Podcast, Drew Meredith (Wattle Partners, host of the Australian Retirement Podcast, and author of The Golden Years) is joined by Gemma Mitchell (host of the Australian Finance Podcast and author of the upcoming The Money Reset). Together, Drew and Gemma dive into the idea of writing a book as a business strategy. They share why they each decided to write, what the process really looks like, and the unexpected opportunities a book can create. From publisher-led projects to self-publishing paths, they explore the costs, the challenges, and the wins along the way. Whether you’ve ever thought about writing a book yourself, or you’re curious about how a book can elevate your brand, this episode gives you a behind-the-scenes look from two people who’ve done it. In this episode we cover: – Why a book can be a powerful business strategy – The writing and publishing process: lessons learned – Insights into the costs (time, money, and energy) – Opportunities that flow from publishing a book – Comparing publishing options: traditional vs self-published – Examples of how others have used books to build business success Subscribe for weekly episodes on Apple, Spotify, YouTube or wherever you get your podcasts. Resources for this episode Order Gemma’s book on Amazon Order Drew’s book Ask a question (select the Business podcast) Rask Resources Inflection community All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media: Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices