Barbara Moran-Goodrich, president and CEO of Moran Family of Brands, joins this episode to talk about Moran’s acquisition of Mister Transmission. Barbara shares her personal journey into the automotive aftermarket and franchising world, the family philosophy of helping entrepreneurs build their own legacy and how she encourages a franchisee-first culture. She explains what the deal means for Canadian franchisees, from enhanced technical and business support to cross-border warranty and servic...
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Barbara Moran-Goodrich, president and CEO of Moran Family of Brands, joins this episode to talk about Moran’s acquisition of Mister Transmission. Barbara shares her personal journey into the automotive aftermarket and franchising world, the family philosophy of helping entrepreneurs build their own legacy and how she encourages a franchisee-first culture. She explains what the deal means for Canadian franchisees, from enhanced technical and business support to cross-border warranty and servic...
ASW Conversations: How Critical Lead Acid Batteries Are, with Enersys’ Bryce Gregory
Auto Service World Conversations
22 minutes
5 months ago
ASW Conversations: How Critical Lead Acid Batteries Are, with Enersys’ Bryce Gregory
Bryce Gregory, director of strategic product technology at Enersys, which goes to market as Odyssey, explores the critical role of AGM lead-acid batteries in the evolving electric vehicle landscape. Despite the rise of lithium-ion technologies, lead-acid batteries remain essential for auxiliary power, safety systems and key functions in modern vehicles. With 99% recyclability and proven reliability across diverse climates, these batteries continue to complement emerging battery technologies. ...
Auto Service World Conversations
Barbara Moran-Goodrich, president and CEO of Moran Family of Brands, joins this episode to talk about Moran’s acquisition of Mister Transmission. Barbara shares her personal journey into the automotive aftermarket and franchising world, the family philosophy of helping entrepreneurs build their own legacy and how she encourages a franchisee-first culture. She explains what the deal means for Canadian franchisees, from enhanced technical and business support to cross-border warranty and servic...
