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In this episode, Chris Cotton is joined by Keith Twitchell from Octorocket. Keith highlights the importance of utilizing technology to identify and address missed opportunities in auto shops, stating that these missed chances can have a significant financial impact. Chris emphasizes the value of using analytics to track projections and shop performance, equipping owners with the knowledge to make informed decisions. 

00:00 Unconventional Industry Perspective

05:25 Turning Points in Life Decisions

06:18 "Boredom Led to Career Shift"

10:03 Merged Companies Empowering Shop Owners

14:49 "Shop Owner Financial Insights"

19:36 Car Repair Dispute Resolved

21:21 Maximizing Opportunities with Analytics

25:19 Daily Task Management Routine

28:55 Alternative to Coaching: Start with Octorocket

30:45 "Octorocket: Coaching Gateway"

34:10 Call Analytics and Conversion Insights

36:36 Upcoming Analytics Enhancements Unveiled