Curiosity can change a hiring team, a budget, and the quality of care. Richard Young, head of recruitment and onboarding at Active Care Group, joins us to unpack how a 25-year journey from agency mailbags to AI-driven screening produced sharper hiring, stronger retention, and better outcomes for complex care services across the UK. We dig into the real problems behind volume: support worker roles that draw torrents of applications, a UK job market where it’s easy to apply to dozens of posts ...
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Curiosity can change a hiring team, a budget, and the quality of care. Richard Young, head of recruitment and onboarding at Active Care Group, joins us to unpack how a 25-year journey from agency mailbags to AI-driven screening produced sharper hiring, stronger retention, and better outcomes for complex care services across the UK. We dig into the real problems behind volume: support worker roles that draw torrents of applications, a UK job market where it’s easy to apply to dozens of posts ...
From AdWords to IVF: Performance Marketing with Purpose | Mark Beavan EP 5
Automated Analytics Podcast
35 minutes
3 months ago
From AdWords to IVF: Performance Marketing with Purpose | Mark Beavan EP 5
What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
Automated Analytics Podcast
Curiosity can change a hiring team, a budget, and the quality of care. Richard Young, head of recruitment and onboarding at Active Care Group, joins us to unpack how a 25-year journey from agency mailbags to AI-driven screening produced sharper hiring, stronger retention, and better outcomes for complex care services across the UK. We dig into the real problems behind volume: support worker roles that draw torrents of applications, a UK job market where it’s easy to apply to dozens of posts ...
