Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
All content for Automation Unplugged Podcast is the property of Ron Callis and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
#329: Measuring What Matters: How CRM Integration Improves Marketing ROI
Automation Unplugged Podcast
40 minutes 39 seconds
3 weeks ago
#329: Measuring What Matters: How CRM Integration Improves Marketing ROI
This is Automation Unplugged and I’m Ron Callis.
This week in our marketing experts segment, we’re tackling a big question: how do you know which of your marketing efforts are actually driving results?
To answer that, we’re joined by Cameron Howitt, One Firefly’s Director of Technology and Innovation. Cameron’s been with the team for nearly a decade, and he’s passionate about helping integrators use data and CRM tools to connect marketing activity to real revenue.
Automation Unplugged Podcast
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
