In this exclusive interview conducted during CEDIA Expo/CIX last month in Denver, Buzz Delano, principal consultant at Delano Associates, reflects on the progress he's seen over 30 years in the business. That includes how we've seen design, custom builders, kitchen and bath technology, furniture and decor come to complement audio, video, home theater, networking, windows and shading at events like CEDIA Expo/CIX. This has redefine the entire industry as "the smart home profession," he says. L...
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In this exclusive interview conducted during CEDIA Expo/CIX last month in Denver, Buzz Delano, principal consultant at Delano Associates, reflects on the progress he's seen over 30 years in the business. That includes how we've seen design, custom builders, kitchen and bath technology, furniture and decor come to complement audio, video, home theater, networking, windows and shading at events like CEDIA Expo/CIX. This has redefine the entire industry as "the smart home profession," he says. L...
AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer
AV+ from Commercial Integrator
34 minutes
3 years ago
AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer
On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Alan Brawn, principal of Brawn Consulting and CI's very own monthly Brains & Brawn contributor. With 70% of purchasing decisions happening before a salesperson gets involved, the role of a salesperson is changing and the marketing goes hand-in-hand with the product itself. The duo discuss the following: the ideal customer profile (4:42)the difference between sales and marketing (8:1...
AV+ from Commercial Integrator
In this exclusive interview conducted during CEDIA Expo/CIX last month in Denver, Buzz Delano, principal consultant at Delano Associates, reflects on the progress he's seen over 30 years in the business. That includes how we've seen design, custom builders, kitchen and bath technology, furniture and decor come to complement audio, video, home theater, networking, windows and shading at events like CEDIA Expo/CIX. This has redefine the entire industry as "the smart home profession," he says. L...
