<br /> We’re live from Advertising Week Europe 2025 at 180 Studios in London for this episode of the AW360 Podcast, joined by Henry Stokes, Senior Director for Ads at PayPal UK.<br /> <br /> <br /> <br /> With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape. From turning real transaction data into full-funnel strategies to helping brands unlock measurable growth, Henry shares how PayPal is using its unique position at the intersection of payments and media to redefine performance marketing.<br /> <br /> <br /> <br /> If you’re curious about the future of personalized shopping experiences, ROI-driven advertising, and where PayPal fits into the next wave of commerce media—this one’s for you.<br /> <br /> <br /> <br /> <br />