Getting massive engagement on your content but struggling to book sales calls? You're experiencing what I call the "content creator trap" - and you're definitely not alone. After 40,000+ sales calls and two decades in sales, I've seen this pattern destroy countless coaching businesses.In this episode, I break down exactly why your high-engagement content isn't converting to clients and share the missing sales process that bridges the gap between likes and revenue.Key Takeaways:🎯 The Content Creator vs. Business Owner MindsetWhy likes and follows don't equal customersThe difference between entertaining content and conversion-focused contentHow to shift from influencer thinking to business owner strategy💡 Creating "Elephant in the Room" ContentThe "give a mouse a cookie" content strategy that builds curiosityHow to challenge the status quo and stop the scrollWhy belief-shifting content converts better than tips and tricks🔥 The Missing Middle: Your Sales ProcessThe messy middle between content and calls that most coaches ignoreHow to pull prospects through your sales funnel systematicallyWhy conversations, not content, create clients✨ The Micro Solution Call StrategyHow to get prospects on calls without being salesyThe "perfect your pitch" call example that books consistentlySetting clear expectations to avoid bait-and-switch energyEpisode Highlights:"Clients come from conversations, not content. Your content should start conversations, but you need a sales process to close them.""If you're creating content like an influencer and not like a business owner, you'll get influencer results - lots of engagement, zero revenue.""The very best content rings true inside their body. They think 'I knew it' because you're speaking their truth."Action Steps:→ Audit your current content: Is it entertaining or converting? → Identify one "cookie" - a micro solution your ideal clients desperately want → Create content that challenges common industry advice → Develop a simple process to move engaged followers to conversations → Design a micro solution call that provides value while opening sales conversationsResources Mentioned:The "give a mouse a cookie" content philosophyMicro solution call frameworkAuthentic sales approach vs. traditional sales tacticsHigh-ticket sales process fundamentalsAbout the Awakened Entrepreneur (R)Evolution Podcast:Join Jana Niksa, The Authentic Sales Coach and Conversion Queen, as she shares unconventional strategies for building soulmate client businesses. Mixing "the woo and the do," this podcast helps heart-centered entrepreneurs create consistent revenue through authentic sales processes that feel aligned and effective.Keywords:sales coaching, content marketing strategy, high-ticket clients, coach business growth, authentic sales process, client conversion, social media marketing for coaches, sales funnel optimization, entrepreneur podcast, coaching business tips, service-based business, content to client conversion, sales training for coachesSubscribe and Share:If this episode helped you see the gap between your content and conversions, screenshot this episode and share it on social media. Tag me @theauthenticsalescoach so I can celebrate you taking action!Don't forget to subscribe to Awakened Entrepreneur (R)Evolution on your favorite podcast platform and leave a review - it helps other heart-centered entrepreneurs find these strategies.About Jana Niksa:Jana Niksa is The Authentic Sales Coach and Conversion Queen who spent over 20 years as a top-performing sales executive before building her coaching business. She specializes in helping coaches, consultants, healers, and service-based entrepreneurs create high-ticket offers and authentic sales processes. Known for "mixing the woo and the do," Jana combines spiritual principles with practical sales strategy for sustainable business success.Connect with Jana:Ready to transform your relationship with sales and step into your power as an authentic leader